Battle for the Beetle: Untold Story of Volkswagen's Journey

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Battle for the Beetle: Untold Story of Volkswagen's Journey

BentleySKU: 228196

Intriguing behind-the-scenes accounts
Unveiled corporate struggles
Gripping narrative twists and turns

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$106.99

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In stock

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Canada Post Announcement - The Canadian Union of Postal Workers (CUPW) has started a national strike. Canada Post’s operations are temporarily suspended as of 27 November 2024. While we are doing all we can to deliver your parcels, including changing our last mile delivery partner, please expect delays. While new orders from 27 November 2024 will bypass Canada Post, orders sent before this date and still not received could be stuck in limbo until the strike is resolved. For the latest information and service updates, visit Negotiation Page

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What were the secrets behind Volkswagen's most iconic car? This riveting narrative uncovers the lesser-known aspects of the Beetle's development and the strategic decisions that shaped its global success. It reveals the human stories and corporate strategies behind one of the world's most beloved vehicles. Perfect for Volkswagen fans and history enthusiasts, this book offers a unique perspective on the Beetle's enduring legacy and the remarkable journey of the people who brought it to life.

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